Christel Hoolans (General director of Dargaud) from a French publishing company. Reveals in a recent interview that when awards are given to manga titles. Their is no increase of sales.
An award like Manga Taisho which is a big thing for fans. This reward does not really do anything for the publisher/creator. The sales just don't increase that much. They either increase a little or not at all.
She states:
“…Indeed, the biggest fans follow the Japanese awards; they are aware of them. On the internet, there can be a buzz around them, but it doesn’t have any impact on sales at all. We highlight it on our website or on our social media because it’s an interesting recognition, to attract the attention of booksellers and journalists… so we provide the information. But there’s no impact. In any case, we’ve never been able to analyze it in an obvious way by noting, for example, that ‘since the announcement of the award, we’ve doubled our sales.’ That has never happened.“
She then compares it to the Influential Prix Goncourt (a French book award):
But we don’t have anything equivalent to the Goncourt. Which is quite annoying, actually, and we talk about it regularly among publishers but also at the SNEBD, etc. because the Goncourt has a multiplier effect on sales, whether it’s the youth Goncourt or the one in general literature.
We were lucky to receive a Goncourt in the Media Participations group and I saw the effect of the award and sales skyrocketing, sometimes multiplied by 10. For comparison in the literary field, the Prix Femina and the Prix Renaudot don’t have the same impact as the Goncourt.
Concluding the discussion, Christel affirmed that while awards serve as commendable recognitions of artistic merit and quality work, their influence on sales remains limited. Nevertheless, they hold significance within the professional realm, contributing to an author’s career trajectory and the reputation of their publisher.
SOURCE: Ami Nazru
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